The Hard Truth: Why You're Not Retaining Your Clientele

The Hard Truth: Why You're Not Retaining Your Clientele

We always try to blame everyone else for our shortcomings. It's a tough pill to swallow, but are you ready to take accountability and take your business to the next level? Here are the top 3 truths as to why you are not keeping your clientele.

Truth 1: You aren't perfecting your craft.

You are a service provider and you're competing against others for clients. A client will not stay with you if there is a beauty provider down the street with better work than you. For example, if a lash artist has perfect wispy sets and has perfect 3+ week retention down the street, why would they choose your business over theirs?

Truth 2: You are overcharging your clients

Don't get me wrong, I believe that you should charge your clients what you think you are worth. But be honest to yourself, if you're just starting your lashing career, you should not be charging the same as an experienced lash artist that has been perfecting their craft for years unless you have the same quality of work. Take a step back and ask yourself, "am I providing enough value to charge as much as I am or am I just charging people this amount because everyone else is?"

Truth 3: You have no specialty

The beauty industry is becoming more and more saturated. If you have nothing you specialize in, then you will be drowned out in the ocean of people trying to grab clients. Work on building your skills and work on making a specialty service that will provide your clients with so much value they have no choice but to go to you.

Stop Struggling

Building clientele is one of the hardest aspect to starting your own beauty business. If you understand these three truths and you: perfect your craft, charge what you're worth, and work on a specialty that is unique to you, you should have no issues building your clientele. Follow us to see more helpful tips like this.

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