If you are not using social media to market your business in 2024, you WILL get left behind. Here's our top 3 tips on utilizing social media to attract your perfect clientele.
Social Media Tip #1:
Have a consistent posting schedule.
People LOVE consistency. Whether you're a new lash artist building clientele from scratch, or you're an experienced artist looking to build more clientele, having a consistent content schedule will greatly benefit you. If you're forgetful and disorganized like me, use a visual content planner to help you organize posts like Planoly or Facebook Meta.
Social Media Tip #2:
Always post your rules and policies.
When you are transparent and upfront with your policies, then you will automatically attract the type of clientele that aligns with your policies. Not every client will be a good client for you, so posting your policies allows people to see what they're going to get themselves into even BEFORE booking with you.
Example: your policies include a $25 non-refundable deposit.
This will deter people who don't want to make a that financial commitment, and make room for clients who don't mind putting in the money before they even receive the service because they already value you and your work.
Social Media Tip #3:
Tag. Tag. Tag.
Tagging is probably one of the most important tools in social media. Having your clients tag you in their posts or stories will bring you a lot of exposure. If your client doesn't end up tagging you however, then you take matters into your own hands! Post your clients on your story/feed, and 9/10 times they will repost you anyways!
Don't be scared to put yourself out there, because it's a great way to let more people know about you and your talents. Use this opportunity to showcase yourself and let others discover what makes you unique!
Build The Perfect Clientele
With our upcoming Independent E-Book, we will share all our tips and tricks into building a 6 figure revenue while maintaining the perfect work life balance. Sign up with your email to receive free tips and tricks and to stay updated with the latest news of our E-book release!